Crucial online marketing tools we must have

In order to run business effectively we need tools to automate almost things. That is the reason why you still earn money while sleeping.


In order to run business effectively we need tools to automate almost things. That is the reason why you still earn money while sleeping. So we have four tools required:

  1. A website.
  2. An autoresponder.
  3. Link tracking software.
  4. Link cloaking software.

1. Our own website

We are providers so we need somewhere to put the information which is our website. Moreover:

  • Branding and visibility.
  • Website traffic.
  • Interact with visitors.

We get to know visitor’s name and email address, grabbing business from her, surveying her to find out what she really wants. Nowaday, there are a lot of websites on the internet. The website is like our own face to communicate with the world.

2. Autoresponder

This is the most important tool we must have and it needs a website as well. We can’t stay 24/24 with our website to listen to customers. We need a tool in order to respond to the visitors instantly. It might be a welcome letter to visitors after they registered membership. Imagine the situations we would respond to the customers and prepare for it, automating it. Our works would be more effective.

3. Link-tracking software

Every single link in our website should be tracked. We want to know where the traffic comes from. Why? So that we can setup a proper strategy. This is the measurement. An AI tool would be even better.

4. Link-cloaking software

This tool help us to make a short link. It involves the manipulation of a URL from its original form into a different URL but the same destination. A TinyURL for example:

http://tinyurl.com/

We might have a long link like this: https://www.amazon.com/gp/product/0307463745/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0307463745&linkCode=as2&tag=willnguyen-20&linkId=c089da2ee397440f680771174ecd270d

After we made it short: http://tinyurl.com/y3lepqz6

It’d be more friendly to the customers, a nice link. We might send an e-mail to our customers – subscribers with a long link above. Unluckily, the customers copy and paste it to share with other friends but they lost some important parameters which is the evidence for your commission. So we loose the commission in this case. One more reason, they might be lazy for copying the long link like that.

I would recommend the exact useful tools in the next articles. Subscribe our website to get weekly tips. Thanks.

What is Internet Marketing?

There are two core business models: the direct proprietor (product owner) and the third party proprietor (affiliate marketer). It’d be easy to go into business online as affiliates first.


There are two core business models: the direct proprietor (product owner) and the third party proprietor (affiliate marketer). It’d be easy to go into business online as affiliates first. Because we don’t have to own product so we have less concerns. We earn commissions selling someone else’s product via referral to the merchant’s sales page. So what is affiliate marketing?

Affiliate Marketing

It is based on the idea of revenue sharing. We earn a commission via an affiliate link whenever the visitor sent through his link purchases the referred product. That is a special URL that uniquely identifies you as an affiliate. Affiliate links redirect the visitor to the page on the merchant’s site while simultaneously setting a tracking cookie that contains your affiliate information.

Look at this link https://www.amazon.com/gp/product/0804137501/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0804137501&linkCode=as2&tag=willnguyen-20&linkId=a9435f56de44a2680c0e6e21237f24bb

Above link contains the author’s id “willnguyen” and some other information about the product. If someone clicks on this link and buy this product, willnguyen would earn the money.

Let’s see this product after clicking on above link.

Internet is a vast information highway. There are a lot of people go online searching for any kinds of information such as products, advices, solutions etc. If we have something to solve their problems so that would be perfect. They are willing to pay for our services or products. There are many other reasons such as Laziness, Urgency, Perceived value, Passion etc. So Information is the key. If we want to earn money on the internet, we must become an information provider.

We can clarify the informations that people tend to search for online. That might be a solution or an answer to a their problem

  • How to loose weight?
  • How to program?
  • How to make money?
  • How to get girlfriend?

Many other questions we can find. In order to succeed, we must deliver the true value. So don’t treat ourselves as a salesperson. But treat ourselves as an information provider, or middleman who brings informations and solutions to customers, helping them to solve their problem. We focus on helping people like that, delivering our values so we can’t fail.

Act as provider

We must do the following to connect with that potential customer:

  • Setting up a clear landing page with valuable information offer to attract customers.
  • Having subscription mechanism to keep in touch with customers.
  • Take care, provide more information to help our customer make decision.

That’s it. Attracting customers, take care them and provide solutions. We bring the right things to people who need.